IWC / Celebrating 150 years

Roadshow and shop design for the Swiss luxury watch brand IWC, featuring a huge interactive time machine. The design is celebrating the 150th anniversary in 2018 with a beautiful retro design style.

The IWC’s 150 years anniversary we needed to give the brand a modern, yet retro and classic design look. 

Different roadshow and shop design solutions featured retro design elements, like industrial revolution style steel constructions and brick walls. Further a huge, mechanical time machine in form of a watch’s date dial, got a modern makeover as visitors could trigger it via an onsite iPad. 

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